Project: Coinsequence app
Product & UX/UI Design

This was one of my longest and most intensive project engagements. As a core team member, I contributed significantly to the product strategy and led the product design function. Over the course of more than 18 months, our core team designed and developed every product feature from the ground up.

Primarily designed for American high school students, the app enables users to log their ‘Karma’ – a record of good deeds and contributions – which can later be monetized to help fund their college education.

The app provides a user-friendly interface for logging ‘Karma’. Its integrated social media component allows peer validation, adding credibility and authenticity to each entry. Additionally, several innovative methods – such as AI-powered bots and electronic devices – were conceptualized for future deployment to enhance and diversify Karma logging.

Users can analyze their Karma logs to gain insights not only into their app performance but also into their broader life journey. This feature enables students to build meaningful data portraits, allowing funders and donors to assess them holistically – beyond just grades or test scores.

At the other end of the Karma ecosystem are donors and investors, who support students through either general or targeted corpus funds. They also have the option to search for and select individual students to fund. The platform places strong emphasis on ensuring the privacy and safety of all student users.

As part of the product design process, several features were developed for testing with target users -many of which were envisioned as potential standalone products. One such feature, highlighted below, enables community members to support one another, creating mutual value. The system also allows for the integration of expert external assistance, enhancing its overall impact and inclusivity.

The project also encompassed the development of brand identity and marketing communications, ensuring a cohesive and compelling presence across all touchpoints.