Project: Brand Identity for an Agri Brand
Naming + Logo Design

Friend a Farmer was a unique initiative aimed at addressing India’s enduring farmer crisis. The concept centered around just-in-time harvest solutions, empowering growers to optimize yields and deliver produce at peak value — directly benefiting both farmers and consumers.

The design challenge was to encapsulate this mission in a compelling brand identity that could inspire trust, promote participation, and drive systemic change in the agricultural landscape.