Project: Brand identity for a decentralized digital mandi
Naming + Logo Design

Conceived as a digital mandi (marketplace), the app serves as a vibrant meeting ground for producers, wholesalers, and retailers — fostering direct trade and reducing middlemen.

The logo was crafted to reflect the decentralized nature of the ecosystem and its grassroots ambition. A key design consideration was multi-lingual adaptability, allowing the visual identity to resonate across diverse local communities, no matter the language or region — making the brand truly inclusive and locally recognizable.